Usher has signed on as Chief Creative Director of $10.5 million Australian tech startup MSMCI.
The singer, and inventor of popular dance craze the U-Turn, will mainly appear as a judge, mentor, and “brand ambassador” for MSMCI’s smartphone talent search show Megastar, Business Insider reports.
The show combines “social media, gaming and live entertainment”, with a hefty $US1 million prize on offer to the winning contestant. The company is already claiming the first successful mainstream crossover from television to the mobile platform – but of course, the show needs an actual engaged audience in order to claim victory.
Still, Usher seem excited. “I’m thrilled to be a part of this creative, next-generation online competition,” he said. (See, he is thrilled).
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