A trio of Australian models who became an internet comedy hit have been signed to host a new online talent show designed for mobile phones.
Shae-Lee Shackleford, Lana Kington and Madison Lloyd, who have has had more than 100 million YouTube views as members of SketchSHE, were announced Wednesday as the hosts of worldwide talent contest Megastar.
The program is the first venture for MSM Corporation (MSMCI), which raised $7 million a year ago in a reverse takeover of mining company Minerals Corporation and now bills itself as a “digital incubator”.
Sophie McGill, Asia-Pacific executive director of MSMCI said SketchSHE was perfect for the gig after online popularity of their comic YouTube lip sync videos spilled over to mainstream media.
“Because the group has appeared on the Ellen Degeneres show and Good Morning America as well as in Australian media on programs such as Sunrise, we feel they have the global appeal, skills and visibility integral to the launch the next stage of talent competitions,” she said.
ASX-listed MSMCI is touting Megastar as the first wide-appeal talent competition to cross over from television to smartphones, promising to combine “social media, gaming and live entertainment” into the experience, with a top prize of $US1 million as the carrot for contestants…