MSM Corporation International bags A$10.5 million; ropes in Usher

09:11 15 Aug 2017

Eight‐time Grammy Award winning superstar, Usher, has joined MSM.

MSM Corporation International bags A$10.5 million; ropes in Usher

Topbetta sees a huge potential in the under-developed U.S. market

MSM Corporation International (ASX:MSM) has successfully completed a capital raising of A$10.5 million via the issue of shares and convertible loans.

The company’s flagship product is Megastar Millionaire, a global app-based talent contest that promotes social media artists in a series of competitions conducted over multi-month time spans.

The app is now live in Great Britain, South Africa, New Zealand and Canada and is all set to launch in Australia and the U.S. soon.

Following the capital raise, MSM is in a position to continue its momentum and further build the success of the global competition.

MSM will allocate $1.89 million towards marketing and production plans for the first Megastar competition, including music licencing rights and optimising the platform infrastructure.

The company will allocate $5.7 million towards talent acquisition costs, payment to the judges and mentors for the competition, which will be made in staged payments linked with key milestones.

Interestingly, eight‐time Grammy Award winning superstar, Usher, has joined MSM as Megastar chief creative director.

Usher is one of the best‐selling artists in American music history and a household name across the globe.

MSM’s share price closed 9% higher on Monday, at A$0.024.

Usher joins local tech start-up

Reporter @swan_legend
HOUSTON, TX — FEBRUARY 05: Usher looks on prior to Super Bowl 51 between the New England Patriots and the Atlanta Falcons at NRG Stadium on February 5, 2017 in Houston, Texas. (Photo by Kevin C. Cox/Getty Images)

ASX-listed Sydney tech start-up MSM has landed eight-time Grammy winner Usher as its chief creative director, with the pop superstar set to also serve as headline judge, mentor and brand ambassador for the firm’s Megastar competition.

MSM managing director Dion Sullivan said Usher’s background having sold over 65 million albums worldwide and and mentored Justin Bieber – launching him to stardom – made him ideally suited as Megastar’s celebrity ambassador to guide contestants through the competition.

Megastar is an app-based talent competition worth one million US dollars and has already launched in the UK, South Africa, New Zealand and Canada with launches slated for the US and Australia this week.

Performers compete in any category, for a prize pool of one million US dollars, a role in a film produced by executive producer John Baldecchi, and a variety of cash prizes.

“Megastar is unlike any talent competition out there,” Usher said. “It spotlights the power of emerging global talent and turns seemingly unattainable dreams into reality. I’m thrilled to be a part of this creative, next generation online competition.”

Mr Sullivan said Usher’s engagement is for an initial term ending 60 days following the finale of the first Megastar competition in 2017, with the consideration payable to Usher comprised of staggered cash payments, performance rights and royalties.

“We are absolutely delighted to have Usher invested in both the product and the outcome of Megastar,” Mr Sullivan said. “His career spans over 24 years already and he has inspires so many artists.”

Usher is in the midst of controversy however, finding himself in the middle of a million dollar lawsuit after explosive court documents allege the singer gave an unnamed woman genital herpes in 2012.

According to court documents obtained by Radar Online, the singer, whose real name is Usher Raymond IV, shelled out $US1.1 million ($A1.38 million) for the celebrity stylist after he allegedly gave her the sexually transmitted disease.

MSM shareholders don’t seem to mind however with shares up about 10 per cent on the announcement.

MSM also announced it had raised $10.5m ahead of its global launch, with the funds going towards marketing, production and judges for the competition.

The raise was led by CPS Capital Group and Cadmon Advisory.

Popular SketchShe comedians growing their brand as they host the biggest talent competition

They’re the Sydney comedians whose Car-aoke is conquering the world.

SketchShe — Madison Lloyd, Shae-Lee Shackleford and Lana Kington to their mums — have forged a huge fanbase with their online hijinks.

The women became a worldwide sensation when they posted videos onto Youtube of them singing to popular songs. Picture: John Appleyard

In their Mime Through Time video, the trio head-bang, rap and rock their way through six decades of some of pop music’s biggest hits, including Elvis Presley, Queen and Eminen, all while sitting in their Suzuki Swift.

Just like their original effort Bohemian Carsody, it went viral.

The two videos have amassed around 650 million views on social media and led to US TV appearances with chat show queen Ellen DeGeneres and Good Morning America.

You can read the full story here:


MSM starts move ahead of Megastar launch

MSM Corporation International (ASX: MSM) has mapped out its launch strategy for its flagship Megastar project, a global, all-digital, mobile platform-based talent contest, featuring performers of any talent competing against each other for prizes and a role in a film, as well as other enticements.

The Megastar contest will be available in Australia, Canada, New Zealand, South Africa, Great Britain and the United States, and can be downloaded on iOS and Android devices.

MSM has already made substantial progress in terms of bringing on board high profile social influencers and teaming up with partner marketing support companies.

The Megastar brand and worldwide competition launch commences on June 30, 2017. It will be a phased approach with the app being made available in Apple and Google stores and sponsor performer content released in app.


Megastar has X Factor

ASX-listed entertainment app Megastar has landed a former X Factor boss as executive producer, as it ramps up plans for its million dollar global talent competition.
Marion Farrelly, who joins the company after senior roles at X Factor, The Celebrity Apprentice and the Australian and UK versions of Big Brother, will be in charge of talent production and developing the format of the host and celebrity talent videos.
MSM’s strategy is to sign up fans and performers for the competition by the Megastar Millionaire smart phone app. The first to market platform is expected to monetise mobile video via a highly successful talent competition format which operates squarely within the $US25 billion online gaming and $US30bn mobile sectors…


Three Australian models who are now YouTube stars will host a new smartphone talent show

A trio of Australian models who became an internet comedy hit have been signed to host a new online talent show designed for mobile phones.
Shae-Lee Shackleford, Lana Kington and Madison Lloyd, who have has had more than 100 million YouTube views as members of SketchSHE, were announced Wednesday as the hosts of worldwide talent contest Megastar.
The program is the first venture for MSM Corporation (MSMCI), which raised $7 million a year ago in a reverse takeover of mining company Minerals Corporation and now bills itself as a “digital incubator”.
Sophie McGill, Asia-Pacific executive director of MSMCI said SketchSHE was perfect for the gig after online popularity of their comic YouTube lip sync videos spilled over to mainstream media.
“Because the group has appeared on the Ellen Degeneres show and Good Morning America as well as in Australian media on programs such as Sunrise, we feel they have the global appeal, skills and visibility integral to the launch the next stage of talent competitions,” she said.
ASX-listed MSMCI is touting Megastar as the first wide-appeal talent competition to cross over from television to smartphones, promising to combine “social media, gaming and live entertainment” into the experience, with a top prize of $US1 million as the carrot for contestants…


Get to know Jane Barrett

Introducing Jane Barrett, Megastar’s new Senior Director of Marketing

“I think Megastar is a unique and amazing idea. It’s a great way of showcasing talent, and a great and modern way to be entertained — on my own terms, in my own time, and on my own phone. And of course, it’s a great opportunity to put my experience to good use.”

The first thing you notice when you meet Jane Barrett is her twinkle; her sly intelligence intrigues you from the outset. With her British accent and broad smile, it’s easy to tell Jane is a force to be reckoned with.

Why did she take the job? “I think Megastar is a unique and amazing idea. It’s a great way of showcasing talent, and a great and modern way to be entertained — on my own terms, in my own time, and on my own phone. And of course, it’s a great opportunity to put my experience to good use.”

Jane’s experience couldn’t be more relevant. She hails from big advertising, on the agency side with Grey Advertising, London, then on the corporate side at Intel, where she helped develop and execute strategies to introduce Pentium 4 and the Core Duo globally. Working out of Munich she handled all of EMEA (Europe/Middle East/Africa). From Moscow, she launched the Pentium 4. Then from Santa Clara, she headed efforts in emerging markets, most notably India, Mexico, Russia and China.

After seven years, Jane moved to become Head of Global Advertising in Corporate Marketing at SanDisk where she launched a new entertainment media category, slotMusic and slotRadio.

So you could say she’s got big advertising chops. And big global product launch chops. But her future was to be all about social and mobile.

In 2010, Jane landed as Director of Marketing and Communications at Zoosk, a dating site, where she was responsible for strategy and management of all brand marketing, including TV planning and buying, Pre-Roll ads, social media, content development and PR for US and International. Soon she was lured away by SKOUT.

SKOUT is not a dating site, per se. It’s more about friendship, the ability to meet other “Skouters”, mostly 18-24, in the user’s immediate area. As the first mobile-first geo-location friendship app, what made SKOUT fascinating for Jane was this: “When you are geo-location based, it’s all about what people are doing, when they’re doing it, and where they’re doing it. What matters to them right now is incredibly important. Everything is so immediate, the target audience behaves really differently; so the provider has to be that immediate as well.”

Jane will carry that sense of immediacy to Megastar where she plans to take her digital community-building skills to another, more global level. “It’s about being exposed to new and exciting talent from around the world, where the audience will have a clear say who gets promoted to the top, and will have the ability to influence the outcome of the competition.” Her aim is generate big awareness, to introduce the world to Megastar.

And how does she plan to get people engaged with the platform? “Content. Rich, exciting, authentic and entertaining content, generated by our performers, generated before, through and even outside the contest.”

She adds, “I’m excited to put all my 20 years’ experience to use on this great fun product. It’s different though. When you have a dating app, every time you’re successful, you lose two customers. Here we need to get people involved and have them come back and back and back.”

How To Make A Million Dollars On Your Smartphone With Your Talent

We do so many things on our phones today that we wouldn’t have been able to 10 years ago. We can work – send emails, edit documents, pay bills, stream music, read the news and watch TV or movies in bed or on the train.

In fact if you wanted to, you could throw away your TV and computer and still have access to absolutely everything they offered in the palm of your hand – which, incidentally, a large portion of millennials have started to do.

Smartphones have changed the way that big companies do almost everything, especially in the media, entertainment and technology industries.

Most new products and services today are made for “mobile first”, based on the assumption that customers and audiences use their smartphones more than any other device…

But there’s one big event — something that attracts millions of people in different ways in dozens of countries around the world — that’s never really made the leap to smartphones.


MSM Corporation International (ASX:MSM): Presentation, CEO Sessions Sydney

MSM Corporation International (ASX:MSM) is a digital technology and entertainment company that (via its first product offering, Megastar Millionaire) is preparing to launch the first global, social mobile talent discovery competition platform.

Megastar Millionaire connects performers and fans in an innovative/interactive experience, designed to transform the emerging talent discovery sectors.

The business model is similar to ‘fantasy e-sports’ in that you ‘pay to play’. MSM will generate revenue by requiring entry fees for contestants (which can be paid by contestants or talent scout) as well as ways to “promote” their acts.

MSM will launch Megastar Millionare at the end of Q1, 2017.

MSM Corporation International (ASX:MSM) talks launch of Megastar Millionaire online talent contest

MSM Corporation International Ltd (ASX:MSM) Managing Director and CEO, Dion Sullivan, discusses the launch of the company’s Megastar Millionaire online talent contest to capitalize on the convergence between mobile advertising and gaming.

MSCI publicly listed on the ASX back in January. It is a digital entertainment technology company. It is an amalgamation of Australian and US businesses and our remit is all digital entertainment technology.

So Megastar Millionaire is a 12-week emerging talent competition. It goes for a bit longer, because there’s a lead into it from an audition point of view. And then we’re going to have a live stream finale, post tournament one. But really what it is, it’s a very meritocratic emerging talent competition, where talent of all different genres from across the globe, come together on our platform to compete head-to-head for fame, fortune and building social integration from a brand key point of view. Of course a grand prize of $1 million certainly doesn’t hurt, but there’s a number of other benefits within Megastar Millionaire… Click to read the original article.