Making fast progress in engineering, testing and promotion.

 

THE MEGASTAR LIVE UK TEST

MESSAGE FROM OUR SENIOR DIRECTOR OF MARKETING


On the 20th of April, we brought Megastar to the UK as a live test. I’m a Brit, so for me, introducing Megastar in the UK with a small number of Performers and Fans was a natural fit. The home of talent shows such as Opportunity Knocks and Pop Idol, the English have a sophisticated understanding of the category having been exposed to it for more than twenty years. Our live test in the UK strategically moves beyond the US-focused data from our betas and is the first of many steps we are taking to ensure the product enjoys a global fit.

Below you’ll find other interesting items as well: • a quick synopsis of our objectives for the UK test • a snapshot of the Worldwide Launch • a glimpse into a new song we’ve produced (and the group performing it) • another of our performer documentaries, this time showcasing the band Saint Adeline • and two significant press releases about a Megastar investment in artificial intelligence and about our launch.

Happy reading!

JANE BARRETT

Senior Director of Marketing

OBJECTIVES FROM OUR LIVE UK TEST

OPTIMIZING OUR APP AND MEDIA

Our engineers have made tremendous progress in developing our app, but there’s nothing like real user experience to get to the heart of what’s working best, and what needs more finesse. Right now our British audience is giving us real data that we’ll be able to use to fine tune the app’s performance, so we’re ready for the Worldwide Launch.

At the same time, we’re testing campaign strategies in the UK, starting testing what happens with no media, using only social and PR, then testing adding in paid media to measure the uptick in participation. We want to be able to use some of the results of this test to optimize our use of the various forms of participation encouragement, at the most efficient spend.

WHERE IN THE WORLD?

SIX COUNTRIES PREPARE FOR MEGASTAR LAUNCH

The Megastar competition launch will launch on 30 June 2017, in a phased approach. The app will be available in Apple and Google Stores — and people will be allowed to compete — in six countries around the globe: the US, UK, Australia, New Zealand, Canada, and South Africa.

THE NEW MEGASTAR THEME SONG

A CONTEST, A SONG, AND A PERFORMANCE

As we told you in our last newsletter, we’ve brought on the popular YouTube entertainment phenomenon, SketchShe, as Megastar hosts. Since then we held a contest among a handful of amazing songwriters, challenging each of them to write a Megastar theme song for SketchShe to perform. The result was nothing short of amazing from these five talented writers. But we had to choose one.

Now, ahead of the global launch, we’re developing a promotional video of SketchShe performing the song that won — Be A Star — so stand by to have some fun with a finished video in a newsletter to come.

MEGASTAR TALENT IN ACTION

SAINT ADELINE ON WRITING, FAMILY, AND MEGASTAR

We'd like to share with you another terrific video of one of the talents planning to compete in our upcoming Worldwide competition — Saint Adeline. You saw a bit of them in the short compilation video we posted a few months back, but here is a mini-documentary of them performing, and talking about their family, about their songwriting process, and about Megastar.

WATCH THE SAINT ADELINE VIDEO »

MSMCI HAS INVESTED IN A TECH PLATFORM POWERED BY WATSON

MAXIMIZING INFLUENCE THROUGH ARTIFICIAL INTELLIGENCE

We’d like to call your attention to a strategic partnership in which we’ve just invested, the Influential Network. Powered by IBM’s Watson, this artificial intelligence platform is designed to automate and maximize involvement of social media influencers worldwide. See the article below for more detail.  READ THE ASX ANNOUNCEMENT »

COMING SOON TO AN APP NEAR YOU

MORE MEGASTAR MEDIA ATTENTION FROM 9FINANCE

9Finance covers the June 30 launch of Megastar. Available in Australia, Canada, New Zealand, South Africa, Great Britain and the United States, and can be downloaded on iOS and Android devices. READ THE ARTICLE »
 
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