First Ever Global Mobile Talent Competition to Award $1 Million

MEGASTAR announces international superstar Usher as Creative Director.

MEGASTAR announces international superstar Usher as Creative Director

Oct. 3, 2017 /PRNewswire/ — Today, MEGASTAR announced the launch of their global talent competition with eight-time Grammy award winning superstar Usher as the Creative Director, Head Judge, mentor, and investor.  MEGASTAR is set to be the world’s largest crowdsourced talent competition. The innovative mobile competition features performers of any category from around the world competing to win $1 million, a role in a film produced by John Baldecchi, and a variety of small cash prizes.

“What’s great about MEGASTAR is that it empowers both the Performers and the Fans.  It provides talented people a free platform where they can get global exposure without the traditional gatekeepers.  It also puts the power in the hands of fans to express opinions and make decisions more than ever before,” said Usher. “The mobile competition will also give people with many different types of talent a chance to win a life-changing grand prize.  I am excited to help curate some of the best talent that we have not yet seen and bring them to the worldwide stage.”

With a long history of mentoring, Usher was the perfect fit for MEGASTAR’s celebrity mentor to guide the contestants through the competition.

We are absolutely delighted to have Usher invested in both the product and the outcome of MEGASTAR.  His career spans over 24 years already, and he has inspired so many artists.  He has so much experience, training and industry knowledge to impart on our Performers and his insights are invaluable to singers, dancers and performers in general,” commented Managing Director/CEO and Co-Founder of MEGASTAR Dion Sullivan.

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Markets Insider http://markets.businessinsider.com/news/stocks/First-Ever-Global-Mobile-Talent-Competition-to-Award-1-Million-1002948898
Broadway World https://www.broadwayworld.com/bwwgeeks/article/First-Ever-Global-Mobile-Talent-Competition-to-Award-1-Million-20171003#
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WTVM-TV ABC-9 [Columbus, GA] http://www.wtvm.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
WTVA-TV [Tupelo, MS] http://www.wtva.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
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WTOC-TV CBS-11 [Savannah, GA] http://www.wtoc.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
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WBOC-TV CBS-16 [Salisbury, MD] http://www.wboc.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
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Washington Business Journal https://www.bizjournals.com/washington/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
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WAND-TV NBC-17 [Decatur, IL] http://www.wandtv.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
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KXTQ-FM 106.5 Magic [Lubbock, TX] http://www.magic1065.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KWTV-TV CBS-9 [Oklahoma City, OK] http://www.news9.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KWES-TV NBC-9 [Midland, TX] http://www.newswest9.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
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KUAM-TV NBC-8 / CBS-11 [Hagatna, Guam] http://www.kuam.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
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KTTU-FM 97.3 Double T [Lubbock, TX] http://www.doublet973.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KTRE-TV ABC-9 [Lufkin, TX] http://www.ktre.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KTMF-TV / KWYB-TV [Missoula, MT] http://www.abcfoxmontana.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KTEN-TV NBC-10 [Denison, TX] http://kten.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KSWO-TV ABC-7 [Lawton, OK] http://kswo.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KSLA-TV CBS-12 [Shreveport, LA] http://ksla.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KRGV-TV ABC-5 [Weslaco, TX] http://krgv.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KQCW-TV CW-12/19 [Tulsa, OK] http://tulsacw.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KPTV-TV FOX-12 [Beaverton, OR] http://kptv.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KPLC-TV NBC-7 [Lake Charles-Lafayette, LA] http://kplctv.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KOTV-TV CBS-6 [Tulsa, OK] http://newson6.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KOLD-TV CBS-13 [Tucson, AZ] http://tucsonnewsnow.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KOAM-TV CBS-7 [Pittsburg, KS] http://www.koamtv.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KnowShi http://knowshi.com/prnewswire/?rkey=20171003LA05606&filter=2524
KNDO-TV NBC / KNDU-TV NBC [Kennewick, WA] http://nbcrightnow.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KNBN-TV NBC-21 [Rapid City, SD] http://www.newscenter1.tv/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KMYL-TV MyLubbock-TV [Lubbock, TX] http://www.mylubbocktv.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KMOV-TV CBS-4 [St. Louis, MO] http://www.kmov.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KMIR-TV NBC [Palm Desert, CA] http://kmir.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KLZK-FM 107.7 YES FM [Lubbock, TX] http://www.1077yesfm.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KLTV-TV ABC-7 [Tyler, TX] http://kltv.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KLKN-TV ABC-8 [Lincoln, NE] http://klkntv.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KLCW-TV Lubbock CW [Lubbock, TX] http://www.lubbockcw.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KLBB-FM 93.7 The Eagle [Lubbock, TX] http://www.937theeagle.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KJTV-TV FOX-34 [Lubbock, TX] http://www.fox34.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KJTV-AM 950 / KJTV-FM 100.7 [Lubbock, TX] http://www.am9501007fm.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KITV-TV ABC [Honolulu, HI] http://www.kitv.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KHSL-TV / KNVN-TV / CW-TV / Telemundo [Chico-Redding, CA] http://www.actionnewsnow.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KHQ-TV NBC-6 [Spokane, WA] http://khq.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KHNL-TV NBC-8 [Honolulu, HI] http://hawaiinewsnow.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KFVS-TV CBS-12 [Cape Girardeau, MO] http://kfvs12.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KFVE-TV MyNetworkTV-5 [Honolulu, HI] http://k5thehometeam.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KFMB-TV CBS-8 [San Diego, CA] http://www.cbs8.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KFMB 760-AM [San Diego, CA] http://www.760kfmb.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KFMB 100.7 FM [San Diego, CA] http://kfmbfm.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KFJX-TV FOX-14 [Pittsburg, KS] http://www.fox14tv.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KFDA-TV CBS-10 [Amarillo, TX] http://newschannel10.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KFBB-TV ABC-8 / FOX-TV [Great Falls, MT] http://www.kfbb.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KEZI-TV ABC [Eugene, OR] http://www.kezi.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KEYC-TV CBS-12 / FOX-12 [Mankato, MN] http://keyc.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KDRV-TV ABC [Medford, OR] http://www.kdrv.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KCTV-TV CBS-5 [Kansas City, MO] http://kctv5.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KCBD-TV NBC-11 [Lubbock, TX] http://kcbd.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KAVU-TV ABC-25 [Victoria, TX] http://crossroadstoday.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KAUZ-TV CBS-6 [Wichita Falls, TX] http://newschannel6now.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KASA-TV Telemundo-2 [Albuquerque, NM] http://www.kasa.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
Kansas City Business Journal https://www.bizjournals.com/kansascity/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
KAKE-TV ABC [Wichita, KS] http://www.kake.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
KAIT ABC-8 (Jonesboro, AR) http://kait8.com/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
Julie’s Home Parties https://julieshomeparties.blogspot.com/p/pr-newswire.html?rkey=20171003LA05606&filter=9470
Jacksonville Business Journal https://www.bizjournals.com/jacksonville/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
ITBusinessNet.com http://www.itbusinessnet.com/article/First-Ever-Global-Mobile-Talent-Competition-to-Award-1-Million-5172134
IT News Online http://www.itnewsonline.com/prnewswire/First-Ever-Global-Mobile-Talent-Competition-to-Award-$1-Million/532695
Island Packet [Bluffton, SC] http://markets.financialcontent.com/mi.islandpacket/news/read/35033565/First_Ever_Global_Mobile_Talent_Competition_to_Award_$1_Million
Inyo Register [Bishop, CA] http://business.inyoregister.com/inyoregister/news/read/35033565/First_Ever_Global_Mobile_Talent_Competition_to_Award_$1_Million
IANS India http://ians.in/index.php?param=prnewswiredetail/PRN-689269
Houston Business Journal https://www.bizjournals.com/houston/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
Hollywood Industry (Digital Media Online) http://hollywoodindustry.digitalmedianet.com/article/First-Ever-Global-Mobile-Talent-Competition-to-Award-1-Million-5172134
GuruFocus https://www.gurufocus.com/news/574399/first-ever-global-mobile-talent-competition-to-award-1-million
Globe Advisor https://secure.globeadvisor.com/servlet/ArticleNews/story/PRNEWS/20171003/LA05606
Floral Park Dispatch http://floralparkdispatch.com/floral-park-area-news/?rkey=20171003LA05606&filter=6965
FinancialContent – PR Newswire http://markets.financialcontent.com/prnews.pressrelease/news/read/35033565/first_ever_global_mobile_talent_competition_to_award_$1_million
Fat Pitch Financials http://quotes.fatpitchfinancials.com/fatpitch.financials/news/read/35033565
Fancy That! http://fancythatblog.blogspot.com/p/pr-newswire.html?rkey=20171003LA05606&filter=267
EE Times http://www.eetimes.com/prnewswire.asp?rkey=20171003LA05606&filter=4732
EDGE San Francisco [San Francisco, CA] https://sanfrancisco.edgemedianetwork.com/prnewswire?rkey=20171003LA05606&filter=3650
EDGE Portland [Portland, OR] https://portland.edgemedianetwork.com/prnewswire?rkey=20171003LA05606&filter=3640
Digital Conqurer http://digitalconqurer.com/prnewswire/technology/?rkey=20171003LA05606&filter=3833
Denver Business Journal https://www.bizjournals.com/denver/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
Decatur Daily Democrat [Decatur, IN] http://business.decaturdailydemocrat.com/decaturdailydemocrat/news/read/35033565/First_Ever_Global_Mobile_Talent_Competition_to_Award_$1_Million
Dayton Business Journal https://www.bizjournals.com/dayton/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
Dallas Business Journal https://www.bizjournals.com/dallas/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
Daily Times Leader [West Point, MS] http://business.dailytimesleader.com/dailytimesleader/news/read/35033565/First_Ever_Global_Mobile_Talent_Competition_to_Award_$1_Million
Daily Herald [Chicago, IL] http://finance.dailyherald.com/dailyherald/news/read/35033565/First_Ever_Global_Mobile_Talent_Competition_to_Award_$1_Million
CRWE World http://crweworld.com/article/news-provided-by-pr-newswire/149405/first-ever-global-mobile-talent-competition-to-award-1-million
Corporate Media News http://corporatemedianews.digitalmedianet.com/article/First-Ever-Global-Mobile-Talent-Competition-to-Award-1-Million-5172134
Cori’s Cozy Corner http://coriscozycorner.com/latest-news/?rkey=20171003LA05606&filter=505
Cincinnati Business Courier https://www.bizjournals.com/cincinnati/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
Chicago Business News [Chicago, IL] https://www.bizjournals.com/chicago/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
Charlotte Business Journal https://www.bizjournals.com/charlotte/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
Caifornia Business Journal http://calbizjournal.com/pr-news-wire/?rkey=20171003LA05606&filter=317
Business Review (Albany) https://www.bizjournals.com/albany/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
Business Journal of the Greater Triad Area https://www.bizjournals.com/triad/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
Business Journal of Phoenix https://www.bizjournals.com/phoenix/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
Business Journal of Greater Milwaukee https://www.bizjournals.com/milwaukee/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
Business Insider: Markets Insider http://markets.businessinsider.com/news/stocks/First-Ever-Global-Mobile-Talent-Competition-to-Award-1-Million-1002948898
Business First of Louisville https://www.bizjournals.com/louisville/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
Business First of Columbus https://www.bizjournals.com/columbus/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
Business First of Buffalo https://www.bizjournals.com/buffalo/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
Boston Business Journal https://www.bizjournals.com/boston/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
Bizjournals.com, Inc. https://www.bizjournals.com/prnewswire/press_releases/2017/10/03/LA05606
Birmingham Business Journal https://www.bizjournals.com/birmingham/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
BioSpace http://investor.biospace.com/biospace/news/read/35033565/First_Ever_Global_Mobile_Talent_Competition_to_Award_$1_Million
Big Spring Herald [Big Spring, TX] http://business.bigspringherald.com/bigspringherald/news/read/35033565/First_Ever_Global_Mobile_Talent_Competition_to_Award_$1_Million
BETSOL https://betsol.com/technology-industry-news/?rkey=20171003LA05606&filter=7196
Benzinga https://www.benzinga.com/pressreleases/17/10/n10132779/first-ever-global-mobile-talent-competition-to-award-1-million
Baltimore Business Journal https://www.bizjournals.com/baltimore/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
AVING USA http://us.aving.net/news/index.php?mn_name=prnewswire&rkey=20171003LA05606&filter=6243
Austin Business Journal https://www.bizjournals.com/austin/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
Audio Video Producer http://audiovideoproducer.digitalmedianet.com/article/First-Ever-Global-Mobile-Talent-Competition-to-Award-1-Million-5172134
Atlanta Business Chronicle https://www.bizjournals.com/atlanta/prnewswire/press_releases/Georgia/2017/10/03/LA05606?ana=prnews
AssignmentEditor.com http://assignmenteditor.com/pr-newswire-3/?rkey=20171003LA05606&filter=1673
AMFM Magazine http://www.amfm-magazine.com/prnews/?rkey=20171003LA05606&filter=780
All Things Wave Plate http://www.allthingswaveplate.com/prnewswire/?rkey=20171003LA05606&filter=5389
AEC Newsroom http://aecnewsroom.digitalmedianet.com/article/First-Ever-Global-Mobile-Talent-Competition-to-Award-1-Million-5172134
A Rain of Thought http://arainofthought.com/latest-news-from-pr-newswire/?rkey=20171003LA05606&filter=2773
96.9-FM Rock FM [Lubbock, TX] http://www.rock969.fm/story/36510573/first-ever-global-mobile-talent-competition-to-award-1-million
360WiseMedia https://360wisemedia.com/prnewswire?rkey=20171003LA05606&filter=9016
1st Discount Brokerage http://markets.financialcontent.com/1discountbrokerage/news/read/35033565


Usher to oversee international talent event

Usher has been named the creative director and head judge of a new crowd-sourced talent competition.

The eight-time Grammy Award winner will oversee global talent search MEGASTAR, which offers international wannabes the chance to win $1 million.

He’ll also serve as a mentor to contestants.

“What’s great about MEGASTAR is that it empowers both the Performers and the Fans,” the Yeah! singer writes in a statement announcing the new venture. “It provides talented people a free platform where they can get global exposure without the traditional gatekeepers.”

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Usher Is Coming to 'Extra' to Talk About Megastar

Usher will stop by Universal Studios Hollywood Tuesday, October 3, at the Globe Fountain to tell “Extra’s” Mario Lopez all about the Megastar app.

The eight-time Grammy winner is an investor, creative director, headline celebrity mentor and judge for the world’s largest crowdsourced talent competition.

This innovative mobile competition, which officially launches today, will feature performers from around the world with a diverse array of talent competing to win $1 million.

Aspiring artists are invited to upload auditions to the Megastar app for a chance at the top prize.

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Popular SketchShe comedians growing their brand as they host the biggest talent competition

They’re the Sydney comedians whose Car-aoke is conquering the world.

SketchShe — Madison Lloyd, Shae-Lee Shackleford and Lana Kington to their mums — have forged a huge fanbase with their online hijinks.

The women became a worldwide sensation when they posted videos onto Youtube of them singing to popular songs. Picture: John Appleyard

In their Mime Through Time video, the trio head-bang, rap and rock their way through six decades of some of pop music’s biggest hits, including Elvis Presley, Queen and Eminen, all while sitting in their Suzuki Swift.

Just like their original effort Bohemian Carsody, it went viral.

The two videos have amassed around 650 million views on social media and led to US TV appearances with chat show queen Ellen DeGeneres and Good Morning America.

You can read the full story here: http://www.dailytelegraph.com.au/entertainment/sydney-confidential/popular-sketchshe-comedians-hosting-the-worlds-biggest-online-talent-competition/news-story/81df54ae6f70c834554308d1fdf4b304

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MSM starts move ahead of Megastar launch

MSM Corporation International (ASX: MSM) has mapped out its launch strategy for its flagship Megastar project, a global, all-digital, mobile platform-based talent contest, featuring performers of any talent competing against each other for prizes and a role in a film, as well as other enticements.

The Megastar contest will be available in Australia, Canada, New Zealand, South Africa, Great Britain and the United States, and can be downloaded on iOS and Android devices.

MSM has already made substantial progress in terms of bringing on board high profile social influencers and teaming up with partner marketing support companies.

The Megastar brand and worldwide competition launch commences on June 30, 2017. It will be a phased approach with the app being made available in Apple and Google stores and sponsor performer content released in app.

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Megastar has X Factor

ASX-listed entertainment app Megastar has landed a former X Factor boss as executive producer, as it ramps up plans for its million dollar global talent competition.
 
Marion Farrelly, who joins the company after senior roles at X Factor, The Celebrity Apprentice and the Australian and UK versions of Big Brother, will be in charge of talent production and developing the format of the host and celebrity talent videos.
 
MSM’s strategy is to sign up fans and performers for the competition by the Megastar Millionaire smart phone app. The first to market platform is expected to monetise mobile video via a highly successful talent competition format which operates squarely within the $US25 billion online gaming and $US30bn mobile sectors…
 

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Three Australian models who are now YouTube stars will host a new smartphone talent show

A trio of Australian models who became an internet comedy hit have been signed to host a new online talent show designed for mobile phones.
 
Shae-Lee Shackleford, Lana Kington and Madison Lloyd, who have has had more than 100 million YouTube views as members of SketchSHE, were announced Wednesday as the hosts of worldwide talent contest Megastar.
 
The program is the first venture for MSM Corporation (MSMCI), which raised $7 million a year ago in a reverse takeover of mining company Minerals Corporation and now bills itself as a “digital incubator”.
 
Sophie McGill, Asia-Pacific executive director of MSMCI said SketchSHE was perfect for the gig after online popularity of their comic YouTube lip sync videos spilled over to mainstream media.
 
“Because the group has appeared on the Ellen Degeneres show and Good Morning America as well as in Australian media on programs such as Sunrise, we feel they have the global appeal, skills and visibility integral to the launch the next stage of talent competitions,” she said.
 
ASX-listed MSMCI is touting Megastar as the first wide-appeal talent competition to cross over from television to smartphones, promising to combine “social media, gaming and live entertainment” into the experience, with a top prize of $US1 million as the carrot for contestants…

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Get to know Jane Barrett

Introducing Jane Barrett, Megastar’s new Senior Director of Marketing


“I think Megastar is a unique and amazing idea. It’s a great way of showcasing talent, and a great and modern way to be entertained — on my own terms, in my own time, and on my own phone. And of course, it’s a great opportunity to put my experience to good use.”

The first thing you notice when you meet Jane Barrett is her twinkle; her sly intelligence intrigues you from the outset. With her British accent and broad smile, it’s easy to tell Jane is a force to be reckoned with.

Why did she take the job? “I think Megastar is a unique and amazing idea. It’s a great way of showcasing talent, and a great and modern way to be entertained — on my own terms, in my own time, and on my own phone. And of course, it’s a great opportunity to put my experience to good use.”

Jane’s experience couldn’t be more relevant. She hails from big advertising, on the agency side with Grey Advertising, London, then on the corporate side at Intel, where she helped develop and execute strategies to introduce Pentium 4 and the Core Duo globally. Working out of Munich she handled all of EMEA (Europe/Middle East/Africa). From Moscow, she launched the Pentium 4. Then from Santa Clara, she headed efforts in emerging markets, most notably India, Mexico, Russia and China.

After seven years, Jane moved to become Head of Global Advertising in Corporate Marketing at SanDisk where she launched a new entertainment media category, slotMusic and slotRadio.

So you could say she’s got big advertising chops. And big global product launch chops. But her future was to be all about social and mobile.

In 2010, Jane landed as Director of Marketing and Communications at Zoosk, a dating site, where she was responsible for strategy and management of all brand marketing, including TV planning and buying, Pre-Roll ads, social media, content development and PR for US and International. Soon she was lured away by SKOUT.

SKOUT is not a dating site, per se. It’s more about friendship, the ability to meet other “Skouters”, mostly 18-24, in the user’s immediate area. As the first mobile-first geo-location friendship app, what made SKOUT fascinating for Jane was this: “When you are geo-location based, it’s all about what people are doing, when they’re doing it, and where they’re doing it. What matters to them right now is incredibly important. Everything is so immediate, the target audience behaves really differently; so the provider has to be that immediate as well.”

Jane will carry that sense of immediacy to Megastar where she plans to take her digital community-building skills to another, more global level. “It’s about being exposed to new and exciting talent from around the world, where the audience will have a clear say who gets promoted to the top, and will have the ability to influence the outcome of the competition.” Her aim is generate big awareness, to introduce the world to Megastar.

And how does she plan to get people engaged with the platform? “Content. Rich, exciting, authentic and entertaining content, generated by our performers, generated before, through and even outside the contest.”

She adds, “I’m excited to put all my 20 years’ experience to use on this great fun product. It’s different though. When you have a dating app, every time you’re successful, you lose two customers. Here we need to get people involved and have them come back and back and back.”


How To Make A Million Dollars On Your Smartphone With Your Talent

We do so many things on our phones today that we wouldn’t have been able to 10 years ago. We can work – send emails, edit documents, pay bills, stream music, read the news and watch TV or movies in bed or on the train.

In fact if you wanted to, you could throw away your TV and computer and still have access to absolutely everything they offered in the palm of your hand – which, incidentally, a large portion of millennials have started to do.

Smartphones have changed the way that big companies do almost everything, especially in the media, entertainment and technology industries.

Most new products and services today are made for “mobile first”, based on the assumption that customers and audiences use their smartphones more than any other device…

But there’s one big event — something that attracts millions of people in different ways in dozens of countries around the world — that’s never really made the leap to smartphones.

READ THE FULL STORY

MSM Corporation International (ASX:MSM): Presentation, CEO Sessions Sydney

MSM Corporation International (ASX:MSM) is a digital technology and entertainment company that (via its first product offering, Megastar Millionaire) is preparing to launch the first global, social mobile talent discovery competition platform.

Megastar Millionaire connects performers and fans in an innovative/interactive experience, designed to transform the emerging talent discovery sectors.

The business model is similar to ‘fantasy e-sports’ in that you ‘pay to play’. MSM will generate revenue by requiring entry fees for contestants (which can be paid by contestants or talent scout) as well as ways to “promote” their acts.

MSM will launch Megastar Millionare at the end of Q1, 2017.