by Nathan Nambiar
“I think Megastar is a unique and amazing idea. It’s a great way of showcasing talent, and a great and modern way to be entertained — on my own terms, in my own time, and on my own phone. And of course, it’s a great opportunity to put my experience to good use.”
The first thing you notice when you meet Jane Barrett is her twinkle; her sly intelligence intrigues you from the outset. With her British accent and broad smile, it’s easy to tell Jane is a force to be reckoned with.
Why did she take the job? “I think Megastar is a unique and amazing idea. It’s a great way of showcasing talent, and a great and modern way to be entertained — on my own terms, in my own time, and on my own phone. And of course, it’s a great opportunity to put my experience to good use.”
Jane’s experience couldn’t be more relevant. She hails from big advertising, on the agency side with Grey Advertising, London, then on the corporate side at Intel, where she helped develop and execute strategies to introduce Pentium 4 and the Core Duo globally. Working out of Munich she handled all of EMEA (Europe/Middle East/Africa). From Moscow, she launched the Pentium 4. Then from Santa Clara, she headed efforts in emerging markets, most notably India, Mexico, Russia and China.
After seven years, Jane moved to become Head of Global Advertising in Corporate Marketing at SanDisk where she launched a new entertainment media category, slotMusic and slotRadio.
So you could say she’s got big advertising chops. And big global product launch chops. But her future was to be all about social and mobile.
In 2010, Jane landed as Director of Marketing and Communications at Zoosk, a dating site, where she was responsible for strategy and management of all brand marketing, including TV planning and buying, Pre-Roll ads, social media, content development and PR for US and International. Soon she was lured away by SKOUT.
SKOUT is not a dating site, per se. It’s more about friendship, the ability to meet other “Skouters”, mostly 18-24, in the user’s immediate area. As the first mobile-first geo-location friendship app, what made SKOUT fascinating for Jane was this: “When you are geo-location based, it’s all about what people are doing, when they’re doing it, and where they’re doing it. What matters to them right now is incredibly important. Everything is so immediate, the target audience behaves really differently; so the provider has to be that immediate as well.”
Jane will carry that sense of immediacy to Megastar where she plans to take her digital community-building skills to another, more global level. “It’s about being exposed to new and exciting talent from around the world, where the audience will have a clear say who gets promoted to the top, and will have the ability to influence the outcome of the competition.” Her aim is generate big awareness, to introduce the world to Megastar.
And how does she plan to get people engaged with the platform? “Content. Rich, exciting, authentic and entertaining content, generated by our performers, generated before, through and even outside the contest.”
She adds, “I’m excited to put all my 20 years’ experience to use on this great fun product. It’s different though. When you have a dating app, every time you’re successful, you lose two customers. Here we need to get people involved and have them come back and back and back.”
We do so many things on our phones today that we wouldn’t have been able to 10 years ago. We can work – send emails, edit documents, pay bills, stream music, read the news and watch TV or movies in bed or on the train.
In fact if you wanted to, you could throw away your TV and computer and still have access to absolutely everything they offered in the palm of your hand – which, incidentally, a large portion of millennials have started to do.
Smartphones have changed the way that big companies do almost everything, especially in the media, entertainment and technology industries.
Most new products and services today are made for “mobile first”, based on the assumption that customers and audiences use their smartphones more than any other device…
But there’s one big event — something that attracts millions of people in different ways in dozens of countries around the world — that’s never really made the leap to smartphones.
MSM Corporation International (ASX:MSM) is a digital technology and entertainment company that (via its first product offering, Megastar Millionaire) is preparing to launch the first global, social mobile talent discovery competition platform.
Megastar Millionaire connects performers and fans in an innovative/interactive experience, designed to transform the emerging talent discovery sectors.
The business model is similar to ‘fantasy e-sports’ in that you ‘pay to play’. MSM will generate revenue by requiring entry fees for contestants (which can be paid by contestants or talent scout) as well as ways to “promote” their acts.
MSM will launch Megastar Millionare at the end of Q1, 2017.
MSM Corporation International Ltd (ASX:MSM) Managing Director and CEO, Dion Sullivan, discusses the launch of the company’s Megastar Millionaire online talent contest to capitalize on the convergence between mobile advertising and gaming.
MSCI publicly listed on the ASX back in January. It is a digital entertainment technology company. It is an amalgamation of Australian and US businesses and our remit is all digital entertainment technology.
So Megastar Millionaire is a 12-week emerging talent competition. It goes for a bit longer, because there’s a lead into it from an audition point of view. And then we’re going to have a live stream finale, post tournament one. But really what it is, it’s a very meritocratic emerging talent competition, where talent of all different genres from across the globe, come together on our platform to compete head-to-head for fame, fortune and building social integration from a brand key point of view. Of course a grand prize of $1 million certainly doesn’t hurt, but there’s a number of other benefits within Megastar Millionaire… Click to read the original article.
Legit we ALL wanna be *that* amazing person who’s Instagram feed pops and makes other people weak at the knees from how awesome our lives are, right? You’ve kinda gotta be realistic, though, in that unless you’re actually made of money and your surname is ‘Kardashian’, ‘Delevingne’ or ‘Hadid’, you’re probably never gonna be *that* person and that’s okay!
Well, it turns out that, sure, while girls might seem more likely to be the person that feels like they’re gonna be the next best thing, it actually turns out that’s not true!
In some new research by the mega-sounding MSM Corporation International, it was revealed that BOYS are the culprits when it comes to fame-chasing and heads around the world are spinnniiinnnggg!..
Here’s the full story: http://www.girlfriend.com.au/article/celebs-celeb-goss-social-media-research-famous-boys#4FHLz1zikjFPB4yO.99
Sydney-based tech company MSM Corporation International has raised nearly $5 million to expand its Megastar Millionaire platform into Asia.
The ASX-listed startup is set to launch its mobile-first, online-only talent discovery competition at the start of next year, and will be using the latest capital injection to also accelerate the delivery and marketing of this and to enhance the user experience.
Megastar Millionaire is a software platform for online talent contests, connecting “performers” with fans through an interactive, gamified experience…
You can read the full story here: http://www.startupsmart.com.au/advice/funding/sydney-startup-megastar-millionaire-raises-a-further-5-million-to-expand-into-asia/
Almost half of all men who use social media believe they will be famous one day – but less than a third of women think the same.
That’s just one of the findings from independent research of more than 2,500 social media users aged between 15 and 45, commissioned by digital entertainment company MSM Corporation International (MSM).
MSM is a Sydney-based technology and media entertainment company which is developing a mobile-first talent discovery platform that will change the way audiences and brands interact with amateur performers…
You can read the full story here: http://www.bandt.com.au/technology/study-50-men-social-media-thinkll-famous-less-third-women
Fancy yourself as a judge on The Voice? Or as a producer on Big Brother, making calls about which contestants make the cut? Formulating the rules of the show. Hanging out with the stars. Choosing which projects are developed into shows.
It may seem far-fetched, but the television landscape is rapidly changing. Audiences have never been more splintered, or had more power.
Commercial television audiences are falling away as viewers choose to binge-watch on-demand shows at any hour they choose, thanks to streaming services such as Netflix.
Free-to-air TV viewership in the US has fallen 25 per cent among 18-24 year olds in the last five years, according to Nielsen, while mobile use is exploding.
Mobile phones and apps like Snapchat are replacing television as our preferred mediums for entertainment.
One San Francisco-based company is already five steps ahead, leading the charge on the world’s first mobile-based reality talent show.
Based on the American Idol format, Megastar Millionaire will launch at the start of 2017, allowing the public to vote for contestants from all around the world.
“What we’re trying to be is the most democratic talent show in the world. You tell us what talent is and you vote for it,” Sophie McGill, MSM Corporation International Australia-Pacific executive director, explains.
You can read the full article here: http://www.theage.com.au/entertainment/tv-and-radio/megastar-millionaire-the-global-reality-talent-show-that-lets-you-be-the-judge-20160801-gqitno.html
Sophie McGill, APAC executive director of mobile talent platform, Megastar Millionaire agrees, and stresses a good glocal strategy should include both hyperlocal and social as well local consumer insights.
“If possible, work with a local partner to help implement the campaign and maximise effectiveness within different markets,” she says.
“Work with different talent – much of today’s brand messaging is delivered through established audiences and trusted talent. By understanding your audience, their behaviours, their existing habits and communities, you will have much greater insight into taking your brand via a trusted source and it resonating with a much broader global audience”…
You can read the full story here: http://www.shortpress.com.au/why-your-brand-needs-a-glocal-strategy-and-its-not-just-a-buzzword