Megastar’s talent comp kicks off

ASX-listed entertainment app firm MSM has launched its global talent competition, Megastar, in Australia and US over the weekend.

The company, which has pop superstar Usher on board as celebrity judge and Chief Creative Officer, said it had a total audience reach of over 130 million social media followers and its million-dollar competition has kicked off successfully.

The way the competition works is fans are in charge of who rises and falls through voting with their mobile phone, across categories including Music, Dance, Sport, Extreme, Comedy, Magic and Variety. Auditions are already running across South Africa, the UK, New Zealand and Canada.

The five-week competition will culminate with a grand finale on December 14, 2017, with one performer awarded a $US1 million prize.


Confessions of a Megastar

Sketchshe talk to Usher about this smartphone-only talent show.


Usher starts a new relationship with Australian tech startup MSMCI

Usher has signed on as Chief Creative Director of $10.5 million Australian tech startup MSMCI.

The singer, and inventor of popular dance craze the U-Turn, will mainly appear as a judge, mentor, and “brand ambassador” for MSMCI’s smartphone talent search show MegastarBusiness Insider reports.

The show combines “social media, gaming and live entertainment”, with a hefty $US1 million prize on offer to the winning contestant. The company is already claiming the first successful mainstream crossover from television to the mobile platform – but of course, the show needs an actual engaged audience in order to claim victory.

Still, Usher seem excited. “I’m thrilled to be a part of this creative, next-generation online competition,” he said. (See, he is thrilled).