MSM Corporation International Limited (ASX:MSM) (Company) is an Australian company listed on ASX that is the parent company of Megastar Millionaire Pty Ltd.
The “Megastar Millionaire” business was founded and developed through a transcontinental collaboration between Mr Adam Wellisch and Mr Dion Sullivan commencing in 2013, which crystallised with the acquisition of the key domain, MegastarMillionaire.com, on 2 July 2013.
Together, Mr Wellisch and Mr Sullivan set out to develop the model and brand for an industry-leading online music contest and content delivery platform. The vision was to create a disruptive reimagining of the highly popular and conventional televised music contests to leverage the migration of user content consumption to mobile social mediums.
Over time, and through the involvement of other key management and advisers such as Mr Doug Barry who has been engaged as adviser and chairman of Megastar Millionaire’s operations in the United States and strategic partnerships with ToneDen, Digital Riot Media and ROAR LLC, the vision for the model and brand was expanded to include a general talent contest and content delivery platform.