ASX-listed entertainment app Megastar has landed a former X Factor boss as executive producer, as it ramps up plans for its million dollar global talent competition.
Marion Farrelly, who joins the company after senior roles at X Factor, The Celebrity Apprentice and the Australian and UK versions of Big Brother, will be in charge of talent production and developing the format of the host and celebrity talent videos.
MSM’s strategy is to sign up fans and performers for the competition by the Megastar Millionaire smart phone app. The first to market platform is expected to monetise mobile video via a highly successful talent competition format which operates squarely within the $US25 billion online gaming and $US30bn mobile sectors…
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