We do so many things on our phones today that we wouldn’t have been able to 10 years ago. We can work – send emails, edit documents, pay bills, stream music, read the news and watch TV or movies in bed or on the train.

In fact if you wanted to, you could throw away your TV and computer and still have access to absolutely everything they offered in the palm of your hand – which, incidentally, a large portion of millennials have started to do.

Smartphones have changed the way that big companies do almost everything, especially in the media, entertainment and technology industries.

Most new products and services today are made for “mobile first”, based on the assumption that customers and audiences use their smartphones more than any other device…

But there’s one big event — something that attracts millions of people in different ways in dozens of countries around the world — that’s never really made the leap to smartphones.

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