Fancy yourself as a judge on The Voice? Or as a producer on Big Brother, making calls about which contestants make the cut? Formulating the rules of the show. Hanging out with the stars. Choosing which projects are developed into shows.

It may seem far-fetched, but the television landscape is rapidly changing. Audiences have never been more splintered, or had more power.

Commercial television audiences are falling away as viewers choose to binge-watch on-demand shows at any hour they choose, thanks to streaming services such as Netflix.

Free-to-air TV viewership in the US has fallen 25 per cent among 18-24 year olds in the last five years, according to Nielsen, while mobile use is exploding.

Mobile phones and apps like Snapchat are replacing television as our preferred mediums for entertainment.

One San Francisco-based company is already five steps ahead, leading the charge on the world’s first mobile-based reality talent show.

Based on the American Idol format, Megastar Millionaire will launch at the start of 2017, allowing the public to vote for contestants from all around the world.

“What we’re trying to be is the most democratic talent show in the world. You tell us what talent is and you vote for it,” Sophie McGill, MSM Corporation International Australia-Pacific executive director, explains.

You can read the full article here: http://www.theage.com.au/entertainment/tv-and-radio/megastar-millionaire-the-global-reality-talent-show-that-lets-you-be-the-judge-20160801-gqitno.html

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